SistaFund
We chose fresh, sunny colours to revamp the identity of an investment fund that supports women-led start-ups.
Co-founded by SISTA and 50 Partners, the fund draws on the expertise of France's leading female entrepreneurs. For the redesign of the identity and website, we had to take advantage of Sista's existing identity, with its highly structured, condensed line, which we reworked and combined with a serif to create contrast. Datavisualisation is central to this project, as the numbers provide a good understanding of the glass ceiling phenomenon. We treated it in a powerful and sensitive way.
2023
Client SistaFund, Tatiana Jama
Conception :
Camille Baudelaire + Anne-Lise Bachelier
