To launch the new visual identity of L’Art Rue — a space for creation, experimentation, and research bridging artistic practices and cultures, based in the Medina of Tunis — we designed a risograph-printed game-card and a video integrating a musical piece composed in the Medina. The card functions as an abstract composition made of playful shapes, which can also be cut out and reassembled into a reinterpretation of a domino game. The video plays with the same motifs at an architectural scale, evoking the urban fabric and vibrancy of the Medina — a reflection of the artistic diversity and hybridity championed by the association.

Applications Visual identity guidelines, website, posters, programs

lartrue.org

2022

Client L'Art rue

Project manager Aurélie Machghoul

Adaptation and rollout of the visual identity Nebras Charfi

Motion design Hasitha Ratnayak