L'art rue
Exploring the Identity of Art Rue in the Heart of the Medina.
Led by choreographers Selma and Sofiane Ouissi, L’Art Rue is a space for creation, experimentation, and research across practices and cultures. Based in the Medina of Tunis, the association extends its reach — from one territory, city, language, discipline to another — through a transdisciplinary and international program. We developed a modular, trilingual (Arabic, French, English) visual identity system that unfolds through distinct patterns representing each of the organization’s activity areas. Easily recognizable, playful, and adaptable, this identity is redesigned every two years around a new duo of colors.
2022
Client L'Art rue
Project Management Aurélie Machghoul
Adaptation and rollout of the visual identity Nebras Charfi
Camille Baudelaire + Dimitri Charrel (Arp is Arp)
