Inspired by heraldry, this identity brings together the main symbols of the city and the region in the letter B to create a powerful signature for this cultural event, which aims to make Balzac part of the local heritage. Accompanied by its typographic signature or on its own, this acronym will provide a clear and legible point of reference on a wide range of media, large and small: banners, tarpaulins, street furniture, posters, etc.

Visual identity & graphic guidelines
Applications Stationery, programs, posters, various documents

2018

Client Tours City