Africa Business School
An identity in the image of an innovative university for Africa's future leaders.
The logo consists of an original monogram based on the three letters A, B and S. The overall shape of the logo and the acronym is set in a strong, stable and ergonomic rectangle. It refers not only to the "setting" of the course, but also to the building of the Mohammed VI University, designed by Ricardo Bofill, a key element in the ABS environment. The colour of the building was the basis for the design of a bespoke range, including blue, which is very present in Morocco from the sea to the land, ochre, which is reminiscent of the desert, and the red of the saffron fields and African countries.
Visual identity & graphic guidelines
Applications
Stationery, editorial design, website
2020
Client Africa Business School
Stratégy Fabrice Nadjari
Photos François Prost
Video Kofescu
Researches Loan Bottex & Antoine Elsensohn
Conception :
Camille Baudelaire + Olivia Grandperrin
